Wednesday, February 16, 2011

Fujifilm X100 Leica-Lookalike

Classic looks, new technology: Fujifilm's X100 gets release date and pricing

The X100 looks like a classic old film camera but it also looks quite a bit like a Leica M9. Which is most definitely a compliment. I wonder if could be called a Leica-like?

Fujifilm says:
"The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder," says Fujifilm. "The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type 'bright frame' optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirrorless digital cameras."

Now, I don't know if my true enjoyment of photography involves squinting through a viewfinder personally but I get what they are saying. I rather enjoy using the screen on my pocket cam to frame a photo and not just because I don't particularly care for mashing my face up against a camera body (I have to desmudge my DSLR regularly or it looks NASTY!).

It has a pretty impressive list of features which is should since it retails for a whopping $1200. If money were no object then I'd strongly consider getting one of these nice little cameras. But, honestly, if money were no object then I'd be snapping up one of the utterly gorgeous Leica M9 Titanium for a mere $29,000! I'd also expect a camera this price point to have an interchangeable lens system like the new Four Thirds standards or the EVILs.